Marketing Officer at Ghana News Agency (GNA) 2023

Key Duties and Responsibilities

• Implements approved policies, standard operating procedures (SOPs), work plan and other support systems to manage the Business Development & Marketing Department.
• Implements approved marketing and sales initiatives/plans to market and sell the Company’s products and services to meet the requirements/expectations of Clients as well as develop new business relationships.
• Assists in the preparation of adverts designs and media concepts for clients.
• Ensures the prompt payment of placed advertisements and fast delivery of contracts.
• Solicits advertisement service for the Agency.
• Collaborates with the Finance Department in collecting debts from advertising and subscription clients.
• Liaises with the Finance Department in the monitoring of rent proceeds.
• Keeps and updates records on the advertising and subscription business.
• Provides input in formulating new product and service from inception to respective launch to meet growing and changing customer needs.
• Coordinates and monitors sales activities to improve and optimize revenue growth, expand business, and improve sales productivity.
• Monitor and identify areas of concern for marketing/sales and propose corrective actions to address concerns and maximize profitability.
• Maintains and updates data on sales activities and clientele for easy accessibility and retrieval of information.
• Maintains a network of contacts that will support the operations of the Business Development & Marketing Team.
• Prepares monthly and periodic reports on all sales and marketing activities.
• Performs any other duty(s) assigned by Superior Officer.

Qualification Required & Experience

• Bachelor’s Degree in Marketing, Sales, Project Management, or related field.
• Five (5) years relevant working experience in related role.
• In-depth working knowledge and experience in sales/marketing operations.
• Good knowledge of distribution channels available and how these can be leveraged.
• Proven planning and organizing skills.
• Excellent marketing and sales and customer service focus.
• Good knowledge/understanding of sales delivery benchmarks and standards.
• Strong negotiation, networking and influencing skills.
• Good knowledge/understanding of market segmentation, value propositions and customer profiles.
• Good knowledge and understanding of project management and administration.
• Ability to work under pressure in a target driven environment.
• Ability to maintain professional relationships relevant to the development of business potential partnerships.
• Knowledge in the use of Microsoft Word, PowerPoint, Excel and business development software/tools.