Dynamic People Consulting (DPC) Public Diplomacy and Communications Officer Programme 2023

The Communications Officer will overall be responsible for strengthening and managing the Embassy’s communications and public diplomacy profile towards audiences in Denmark and the countries the Embassy covers. This also includes ensuring relevant cooperation with the communications team in the Danish MFA, as well as strategic partners and relevant external stakeholders in Denmark, Kenya, and Somalia. (S)he will also be in charge of strengthening results communication to ensure key achievements in both bilateral programs are communicated to target audiences in both host countries and Denmark.

Reporting

The Communications Officer will be based in the Results and Communications team and report to the two designated Ambassadors but will collaborate closely with all teams and cover all areas of the Embassy’s work.

Main Duties and Responsibilities

• Maintain and strengthen the Embassy’s public profile
• Manage and strengthen the Embassy’s Social Media profiles, including drafting and suggesting tweets for the Ambassadors.
• Develop inspiring, catchy, and diverse content for all of the Embassy’s social media channels to grow engagement and audiences. Content should cover all programs and partners.
• Analyze data, measure the success of social media presence, and adjust strategy and plans accordingly.
• Strengthen the Embassy’s profile/brand towards relevant Danish, Kenyan, and Somali audiences through social media campaigns, media engagements, and partnerships with local stakeholders, organizations, and influencers.
• Develop, initiate, and implement high-quality public diplomacy projects and events together with teams and according to the ministry’s guidelines.
• Fundraise with Danish and Nordic authorities for public and/or cultural diplomacy projects
• Ensure knowledge sharing and support colleagues to contribute to the Embassy’s communication efforts.
• Develop a framework for regular partner contribution to the communication efforts across both Embassies.
• Oversee editing and updating of websites.
• Manage relations with audiences, media outlets, partners, and stakeholders
• Forge strategic partnerships with individuals and organizations who can help promote Embassy content, activities, and messaging.
• Collaborate with teams, partners, and external stakeholders, such as governments, Embassies, NGOs, the MFA, etc.
• Draft media releases, statements, and media briefing notes and work in conjunction with relevant focal points.
• Provide support, outreach, and services to local, Danish, and international media.
• Organize press coverage as needed in connection with Embassy field trips, major meetings, visits, and events.

Requirements

Education and Desired Experience

• BSc/BA in international relations; development, political science; public relations, communications; public information, journalism; or other relevant fields.
• Experience in copywriting and editing. Experience in setting up systems and monitoring the impact of on and offline communications.
• Working knowledge of Canva and Final Cut Pro or other relevant photo editing tools.
• A track record of entrepreneurship and being able to identify opportunities, design, and carry out projects and strategies.
• Relevant network among journalists, editors, and key actors in countries covered by the Embassy.
• Experience working on advocacy campaigns.

Skills, Knowledge and Attributes

• Knowledge of and interest in current communication, social media approaches, and trends in key sectors relevant to the Embassy.
• Excellent English oral and written communication and presentation skills, strong interpersonal skills, and ability to communicate with a wide range of audiences. Danish language skills are an asset.
• Solid ability to proofread and edit clearly and accurately.
• Excellent time management skills and ability to respond quickly and accurately to deadlines.
• Ability to independently identify and act on opportunities, and develop and implement strategies.
• Experience using digital asset management systems and digital analytics and performance reporting, especially measuring and evaluating communication work, analyzing media coverage, SoMe engagement, web traffic, etc.
• Knowledge of Danish and Nordic external funding structures and programs is an asset.
• Knowledge of Danida or development work in general.