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Unilever Kenya Programme Advert
- Location: Kenya
- Company: Unilever
- Closing Date : 31 March. 2023
Summary
The Category Marketing Manager manages the brands portfolio within the skin care and deodorants categories, delivering the full P&L and Market Shares for East Africa (excluding Ethiopia) through value creation approach and in line with overall business strategy.
JOB SUMMARY / RESPONSIBILITIES:
The role is responsible for the health and performance of a Category / Brand in an Operational Company and provides brand and customer priorities rooted in local insight.
- Manage and grow Brand through brand-driven activation, renovation of current core portfolio and brilliant implementation of Product Innovations.
- Achieve brand share and profitable growth targets through translation of brand & marketing plans into market-implementation and customer plans (with potential for tailor-made activities)
- Champion the consumer needs and brand passion within the overall business
- Champion competitive behavior and mindset throughout the business and translate it into targeted marketing activities to grow brand share
- Deliver market- and customer-knowledge driven input into innovation platform projects and brand planning to ensure requirements of categories will be met in the future
- Lead market implementation of those platforms and develop world-class activation mix
- Development of a share-growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel (e.g. convenience format, discounter) specific needs
- Represent consumer (insights), brand strategy and product quality requirements on the cross-functional team
- Translate marketing & category plan into a business framework and optimize commercial opportunities (identify threats). Feed into monthly and annual planning processes.
- Develop and implement 12-18 month portfolio roadmap including product range & quality, brand build, value delivery for consumers, pricing & affordability, range extension.
- Pro-actively feed market, category and customer requirements into platform innovation projects
- Champion impactful innovations from ideation to commercial launch
- Work with Global and Regional business group teams to ensure single minded communication message is created in line with the brand building communication plan, consistent with category needs.
- Monitor and review effectiveness of innovation and renovation programme to inform future plans. Ensure continued focus on and support of innovation platforms once launched.
- Management of marketing budgets within agreed targets and aligned with customer advertising activities.
Key interfaces:
- CCVP Beauty and Personal Care, Assistant Brand Managers along with responsibility for marketing assistants and graduate trainees as and when appropriate; Channel Category Managers and Business Development Managers; Global Category Teams; Supply chain and sourcing unit managers; Market and Consumer Insight Managers; Product and packaging development teams; External agencies: Brand Activation, Pack design, PR, consultancy as required.
KEY REQUIREMENTS
- Relevant Marketing / Business degree
- 7 years’ classic brand management experience in an FMCG environment
- Business management and brand development experience
- Category Planning skills
- Brand Launch / Brand relaunch project plan management
- Sales experience will be an advantage
- A member of CIM will be an advantage
