Category Manager Skin Care & Deodorants at Unilever 2023


On any day, 2 billion people use Unilever products to look good, feel good and get more out of life – giving us a unique opportunity to build a brighter future. Great products from our range of more than 400 brands give us a unique place in the lives of people all over the world. When consumers reach for nutritionally balanced foods or indulgent ice creams, affordable soaps that combat disease, luxurious shampoos or everyday household care products, there’s a good chance the brand they pick is one of ours.

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Unilever Kenya Programme Advert

  • Location: Kenya
  • Company: Unilever
  • Closing Date : 31 March. 2023


The Category Marketing Manager manages the brands portfolio within the skin care and deodorants categories, delivering the full P&L and Market Shares for East Africa (excluding Ethiopia) through value creation approach and in line with overall business strategy.


The role is responsible for the health and performance of a Category / Brand in an Operational Company and provides brand and customer priorities rooted in local insight.

  • Manage and grow Brand through brand-driven activation, renovation of current core portfolio and brilliant implementation of Product Innovations.
  • Achieve brand share and profitable growth targets through translation of brand & marketing plans into market-implementation and customer plans (with potential for tailor-made activities)
  • Champion the consumer needs and brand passion within the overall business
  • Champion competitive behavior and mindset throughout the business and translate it into targeted marketing activities to grow brand share
  • Deliver market- and customer-knowledge driven input into innovation platform projects and brand planning to ensure requirements of categories will be met in the future
  • Lead market implementation of those platforms and develop world-class activation mix
  • Development of a share-growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel (e.g. convenience format, discounter) specific needs
  • Represent consumer (insights), brand strategy and product quality requirements on the cross-functional team
  • Translate marketing & category plan into a business framework and optimize commercial opportunities (identify threats). Feed into monthly and annual planning processes.
  • Develop and implement 12-18 month portfolio roadmap including product range & quality, brand build, value delivery for consumers, pricing & affordability, range extension.
  • Pro-actively feed market, category and customer requirements into platform innovation projects
  • Champion impactful innovations from ideation to commercial launch
  • Work with Global and Regional business group teams to ensure single minded communication message is created in line with the brand building communication plan, consistent with category needs.
  • Monitor and review effectiveness of innovation and renovation programme to inform future plans. Ensure continued focus on and support of innovation platforms once launched.
  • Management of marketing budgets within agreed targets and aligned with customer advertising activities.

Key interfaces:

  • CCVP Beauty and Personal Care, Assistant Brand Managers along with responsibility for marketing assistants and graduate trainees as and when appropriate; Channel Category Managers and Business Development Managers; Global Category Teams; Supply chain and sourcing unit managers; Market and Consumer Insight Managers; Product and packaging development teams; External agencies: Brand Activation, Pack design, PR, consultancy as required.


  • Relevant Marketing / Business degree
  • 7 years’ classic brand management experience in an FMCG environment
  • Business management and brand development experience
  • Category Planning skills
  • Brand Launch / Brand relaunch project plan management
  • Sales experience will be an advantage
  • A member of CIM will be an advantage

How to Apply the Corporate Staffing Kenya


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