Sales and Trade Marketing Representative at Human Capital Synergies Africa Ltd Programme 2023

Duties and Responsibilities

• • Develop marketing strategies aligned with the brand strategy
  • Analyze how our brands/products are positioned in the market and crystallize targeted consumers insights
  • Develop & deliver necessary trainings for Trade Marketing team on product knowledge & shoppers’ profile.
  • Plan in conjunction with the Marketing Manager, Sales Manager & Trade Marketing team the salesman merchandising tools.
  • Act as the key liaison between product development and buyers.
  • Maintain customer relationships for future purchases.
  • Cultivate programs that ensure products sell in-store.
  • In liaison with the Sales Manager & Marketing Manager, translate brand strategies into brand plans, brand positioning and go-to-market strategies.
  • Establish performance specifications, cost and price parameters, market applications and sales estimates in liaison with the Sales Manager
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
  • Manage Trade Marketing budget efficiently & ensure cost policies are applied having in mind optimization between quality & price.
  • Work closely to manage and monitor all Brand Activation.
  • Oversee marketing and advertising activities to ensure consistency with product line strategy
  • Brainstorm new and innovative growth strategies
  • Measure market potential channel wise and identifying target segment.
  • Track competition volumes and monitor competitor activities to evaluate our brand performance.
  • Align the company around the brand’s direction, choices and tactics.
  • Vision to understand customer needs and translate them in to practical solutions.
  • Work closely with Finance to validate all promotions for future planning and efficient achievements.
  • Work closely with finance on customer’s terms and collection.

Requirements

• • • University professional degree in Sales, Marketing or other relevant fields.
    • Minimum of 5 years of experience in Trade Marketing in FMCG industry, preferably food & beverages industry
    • Excellent verbal and written communication skills (outgoing personality).
    • Experience of project management against set deliverables.
    • Ability to prioritize and organize workloads independently when required.
    • Team player and the ability to work across different multi-media platforms and departments.
    • To set own priorities in line with business needs and work constructively within the team and on your own initiative.
    • Ability to problem-solve and ‘make things happen’.
    • Attention to detail.
    • Ability to analyze research projects.
    • Willingness to learn and develop with the role